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Tuesday, July 9, 2025
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THIS WEEK'S REALITY CHECK

While Everyone's Planning Summer Vacations, Smart Money Is Moving

I've been watching Hudson Valley businesses for long enough to know the pattern: summer hits, and most entrepreneurs shift into cruise control. Meanwhile, the operators who understand how business really works are making their next strategic move.

Here's what's happening right now that you need to know about.

Governor Hochul announced $60 million in Regional Economic Development Initiative funding through the Consolidated Funding Application. The deadline is July 31st at 4 PM. That's 22 days from today.

Most businesses won't even hear about this until August. The ones that do will scramble together a last-minute application that gets buried in the pile.

But if you've been running a business in the Hudson Valley for more than a few years, you understand something the newcomers don't: sustainable growth comes from positioning yourself strategically, not chasing every shiny opportunity.

This isn't shiny. This is strategic.

LESSON FROM A THREE-YEAR SUCCESS STORY

How Wellness Rx Pharmacy Built Something That Lasts

Ed Ullmann didn't start America's first nonprofit community pharmacy in Phoenicia because it was trendy. He did it because he saw a gap that had existed for over a decade and built a business model designed to serve the community for generations.

Three years later, they're celebrating their anniversary this Friday with a ribbon cutting that's drawing state senators and county executives. Not because they're the loudest business in town, but because they're solving real problems for real people.

Here's what Ullmann got right that applies to any Hudson Valley business:

He identified a genuine market need. Phoenicia had been without pharmacy services. Instead of competing in an oversaturated market, he served an underserved one.

He chose a sustainable model. The nonprofit structure wasn't about tax benefits—it was about accessing funding streams and partnerships that for-profit businesses can't touch.

He built for the long term. "Wellness Rx Centers for medically underserved communities that center solely on serving the public good" isn't a growth hack. It's a multi-generational vision.

He leveraged local partnerships. Working with CatskillsAir and other regional organizations amplified his reach without diluting his message.

The result? A business that's not just surviving but positioning itself as a model for replication across underserved communities.

This is what smart business positioning looks like in 2025.

YOUR STRATEGIC FRAMEWORK FOR THE JULY 31ST DEADLINE

Three Weeks to Position Your Business for State Funding

If you're going to pursue this opportunity, do it right. Here's the framework that works:

Week 1: Foundation (July 9-15) Research the specific CFA programs that align with your business model. Not every program fits every business. Focus on the ones where you can demonstrate genuine regional impact, job creation, or community benefit.

Contact the Hudson Valley Regional Council staff. They assist with applications, and a 20-minute conversation now can save you weeks of misdirected effort later.

Document your community impact. If you've been in business for a while, you already have this data—local hiring, vendor relationships, community involvement. Organize it.

Week 2: Application Development (July 16-22) Frame your project around the current funding priorities: equity, sustainability, and economic impact. But don't manufacture these angles—find the authentic ones that already exist in your business.

Build your financial projections conservatively. State reviewers have seen thousands of optimistic projections that don't pan out. Credible, achievable numbers stand out.

Secure partnership letters from established local organizations. A letter from your chamber of commerce carries more weight than ten letters from businesses nobody's heard of.

Week 3: Finalization (July 23-31) Get feedback from someone who's been through this process before. Every county has economic development staff who review applications. Use their expertise.

Submit early. Technology fails, life happens, and 4 PM deadlines are hard stops.

The businesses that approach this strategically understand something important: this isn't about getting free money. It's about positioning yourself for sustainable growth with state backing.

THE NUMBERS THAT MATTER

Hudson Valley Economic Indicators You Should Know

Our seven-county region posted 6.7% sales tax revenue growth in Q1 2024 compared to 1.6% statewide. That's not an accident.

The Hudson Valley Venture Hub turned $250,000 in state investment into $4.5 million in private investment and 26 new jobs in their first year. That's an 18x return.

122 Mid-Hudson Valley projects received $87.1 million in state grants in the last funding round.

These aren't just statistics. They're proof that strategic businesses in our region are accessing capital and scaling sustainably.

The question is whether you're positioning yourself to be part of that growth or watching it happen to your competitors.

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THIS WEEK'S OPPORTUNITY

Wellness Rx Third Anniversary Celebration 👉 Friday, July 12th, 12:30 PM 53 Main St., Phoenicia

This isn't just a ribbon cutting. It's a chance to meet the business owners, state representatives, and county officials who understand how strategic partnerships and community-focused business models actually work.

If you're serious about the grant application process, these are the people who can provide context, connections, and credibility.

NEXT THURSDAY: THE VENTURE HUB PLAYBOOK

I'm breaking down exactly how 20 Hudson Valley startups used the state accelerator program to generate $4.5 million in returns.

You'll see the specific strategies they used, the partnerships they built, and how they positioned themselves for follow-on funding.

More importantly, you'll understand how to apply the same principles to your business—whether you're a three-person operation or a 30-person company.

YOUR PERSPECTIVE

Are you considering applying for CFA funding by July 31st?

What's your biggest question about the process? What's holding you back?

Hit reply and let me know. I read every email, and the best questions shape future coverage.

Forward this to another Hudson Valley business owner who needs to know about the July 31st deadline.

Building something that lasts,

Ed Weeks, Jr. MBA Your Hudson Valley Business Intel Source

P.S. – If you're ready to dive deeper into strategic positioning for your Hudson Valley business, my 30-minute Market Position Analysis has helped dozens of local businesses identify untapped opportunities and competitive advantages. It's not for everyone, but if you're serious about strategic growth, it might be exactly what you need. Learn more here.

P.P.S. – After nearly 55 years of building, losing, and rebuilding businesses, I'm finally putting it all down on paper. F-I-P-O: The Weeks Way is my raw story of resilience for every Gen X entrepreneur who's felt like success skipped them. It's not a business book—it's a blue-collar entrepreneur's manual for pressing on when everyone else would quit. Pre-orders are live now for Fall 2025 delivery, starting at $32. If you've ever hit rock bottom and had to rebuild, this one's for you. Reserve your copy here.

Also check out my other newsletters:

  • Revenue Stack: B2B sales strategies and AI-powered growth tactics (Mondays & Wednesdays)

  • The Fractional Fix: Operations optimization and business efficiency insights (Fridays)

HV Vibes is published Tuesdays and Thursdays for Hudson Valley business owners who understand that sustainable growth comes from strategic positioning, not shortcuts.

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